Alfen: the center and unifying factor in the electricity grid
With the introduction of a completely new visual identity and slogan, Alfen ushers in a new era. In the 75-year history of the company, the world has changed significantly and so has Alfen. But the company from Almere, the Netlerhands, is still the center and connecting factor in the domestic and foreign electricity grid. With its shield, the new logo reflects the reliability that Alfen offers whereas the spark symbolizes innovative power. The new slogan expresses the central role that Alfen has in the energy sector: Power to Adapt.