Senior Channel Marketeer

What will you do?

As a Senior Channel Marketer at Alfen, you’ll play a vital role in developing and executing marketing strategies that strengthen our indirect sales channels across Europe. You’ll work on targeted partner programs and co-branded campaigns to further build our position as a trusted and preferred partner in the energy transition.

You'll work on a variety of exciting projects, such as Energy Storage Systems (ESS), Smart Grid initiatives, and the latest developments in Electric Vehicle Charging Equipment (EVCE).

Your tasks and responsibilities include:

• Developing and implementing a channel marketing strategy to grow through resellers, distributors, system integrators, and rental partners.

• Creating segment-specific value propositions, partner journeys, and local partner programs.

• Initiating and executing joint marketing campaigns, including co-branded promotions and supporting marketing materials.

• Collaborating with lead generation and online marketing teams to run channel-targeted campaigns and effectively follow up on MQLs.

• Coordinating with field marketing teams in local markets for optimal alignment and effectiveness.

• Monitoring channel performance and optimizing campaigns based on data, partner feedback, and market insights.

What are we looking for?

To be a strong match, we’re seeking a senior marketing professional with a hands-on, results-driven, and structured approach. Someone who can communicate effectively at all levels and gain support for your projects and ideas. Additionally, you have:

• A completed bachelor's degree, preferably in marketing, communications, or a commercial field.

• At least 5 years of relevant work experience in a similar role in B2B or channel marketing.

• Availability of at least 32 hours per week.

• Excellent command of Dutch and English, both spoken and written.

What do we offer?

At Alfen, we offer our employees an independent and responsible position with room for initiative, innovation, and entrepreneurship. Additionally, we provide:

• A competitive salary and benefits in line with the Metalektro CLA.

• 27 vacation days + 13 ADV (reduction of working hours) days per year, with the option to sell 10 vacation days.

• The possibility of hybrid working (up to 2 days a week, based on a 40-hour workweek).

• A company laptop and phone.

• Free and unlimited access to our online learning platform.

• Engaged colleagues and fun activities organized by our active staff associations AlFun and Young Alfen.

• Free sports activities via Alfen to keep you physically and mentally fit.

• Pension contributions with PME Pension Fund, with Alfen covering more than half of the premium.

• Travel allowance of €0.23 per km, up to a maximum of 50 km one-way.

Where will you work?

At Alfen, you’ll be part of a company at the heart of the energy transition. With a broad portfolio of in-house developed products and extensive experience as a system integrator, we are building the electricity grid of the future: reliable, sustainable, and innovative. Alfen is the place for those who thrive on innovation and growth. As a fast-growing international company in the sustainable energy sector, we’re committed to the development of both our products and our people.

Marketing & Communication Department

Our Marketing & Communication department is focused on driving growth and strengthening our brand position. Together, we develop impactful strategies and campaigns to ensure our advanced solutions reach the right audiences and make a real impact.

Interested?

Does this role speak to you? Apply now using the “apply directly” button. Your application is an important step toward a future with Alfen. Want to know what to expect during the hiring process? Click here.

Please note: A reference check, screening, and Certificate of Conduct (VOG) may be part of the selection process. Applications are reviewed on a rolling basis; the vacancy may close early if we find the right candidate. Acquisition in response to this vacancy is not appreciated.